Learn, Practice, and Improve with SAP C_C4H225_12 Practice Test Questions

How are List-unsubscribes generated?

A. A recipient opts out by using the Unsubscribe link in the email header.

B. A recipient opts out by using the List-unsubscribe button at the top of the email client.

C. A recipient opts out by using the Unsubscribe link in the email footer.

D. A recipient changes his or her newsletter information in the account profile.

How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

A. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

B. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

C. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0- 15

D. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct Answer to this question.

A. As soon as the Web campaign is launched

B. Every 6 hours

C. Hourly

D. On a daily basis

Where can you check the average purchase details of a contact? Note: There are 2 correct Answer to this question.

A. Content > Predict Dashboard > Data Sources > Live Validator

B. Search > Search by email address > Edit Contact > Unified Customer Profile

C. Analytics > Customer Lifecycle > Customer Lifecycle

D. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile

You want to create a trigger in order to send a password reset email. Which data management option do you need?

A. External Event

B. Predict Data Sources

C. Form Settings > Opt-in invitations and settings

D. Field Editor

Which two of the following Answer are valid methods to track revenue? Note: There are 2 correct Answer to this question.

A. First Touch > Attribution window 365 days > Touchpoint push open

B. First Touch > Attribution window 7 days > Touchpoint Web Channel click

C. Last Touch > Attribution window 9 days > Touchpoint email click

D. First Touch > Attribution window 366 days > Touchpoint email open

Which of the following describe Automation Center programs and Interactions programs?
Note: There are 2 correct Answer to this question.

A. The only difference is that Interactions programs have different entry points.

B. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.

C. Automation Center programs always ignore the opt-in status.

D. Automation programs can be used for automated multiple-step, multi-channel programs for one- off or recurring lifecycle campaigns.